Privacy Policy
This policy explains what information Applied Works ("we", "us") handles when you visit appliedworks.ai (the "Site"), book a call with us, or contact us. Applied Works is the party responsible for the information described here. We keep this short because we collect very little.
What we collect
- Information you send us. If you email us or book a call, we receive what you provide, such as your name, email address, company, and anything you write in your message.
- Usage data. We use Microsoft Clarity, an analytics tool, to understand how visitors use the Site. It records interaction data such as clicks, scrolling, mouse movement, pages viewed, device and browser type, approximate location and referring page, and it sets cookies to recognize a returning browser.
- Technical data from visiting the Site. Our hosting provider (Netlify) automatically processes standard server logs such as IP address, browser type, pages requested, and timestamps, in order to deliver the Site and keep it secure.
The Site has no accounts, no contact or sign-up forms, and no advertising. Fonts are served from our own domain. The only third-party analytics on the Site is Microsoft Clarity, described below.
Third-party services
- Netlify hosts the Site and processes the server logs described above.
- Microsoft Clarity provides the analytics described above. Microsoft processes this data on our behalf and under its own privacy statement. Clarity masks sensitive on-page text by default, and the Site has no forms or login fields to capture.
- Calendly powers call booking. The "Book a call" links take you to Calendly, which collects the details you enter there under its own privacy policy.
- LinkedIn and X are linked from the Site. Visiting them is governed by their policies, not this one.
Cookies and analytics
Clarity sets first-party cookies (such as _clck and _clsk) to tell returning visitors apart and group page views into sessions. We use the resulting data only to improve the Site and how we present our services. You can block these cookies in your browser settings or with a tracking-protection extension, and the Site will still work.
How we use information
We use what you send us to respond to you, schedule and hold conversations about working together, and run our business. We use analytics data to improve the Site, and server data to operate and secure it. We do not sell your personal information and we do not share it for advertising. Where laws such as the GDPR apply, our legal basis is our legitimate interest in responding to enquiries and running our business, or taking steps at your request before entering a contract.
How long we keep it
We keep correspondence and booking details for as long as needed to respond to you and manage any resulting relationship, then delete them unless we are required to keep them. Server logs are retained by Netlify according to its own retention schedule.
Your rights
Depending on where you live, you may have the right to access, correct, delete, or export the personal information we hold about you, and to object to or restrict how we use it. To exercise these rights, email founders@appliedworks.ai. We will respond within a reasonable time and in line with applicable law. You may also have the right to complain to your local data protection authority.
Security
The Site is served over HTTPS. No method of transmission or storage is perfectly secure, but we take reasonable steps to protect the information we handle.
Children
The Site is intended for businesses and is not directed to children under 16. We do not knowingly collect personal information from children.
International transfers
Our service providers may process information in countries other than your own, including the United States. Where required, we rely on appropriate safeguards for those transfers.
Changes to this policy
We may update this policy from time to time. The effective date above shows when it last changed, and the current version is always at appliedworks.ai/privacy.
Contact
Questions about this policy: founders@appliedworks.ai.